Disney Advertising & Synchrony Bank Partnership, for your consideration
How to cut through a very cluttered advertising environment in sports as a brand with very low unaided awareness and limited budgets? Get creative! We didn’t have huge sponsorship dollars like many financial brands so we chose to partner with the leader in the conversation around the game, ESPN. We married custom content, leveraging ESPN sports talent, with high impact placement to maximize reach and engagement and make our dollars work hard for us.