WWC Performance - Synchrony Recap

Synchrony x Women's World Cup

Brand Lift Performance

Measured by YouGov

TWDC Watchers vs. Non-Watchers

During Synchrony’s Women’s World Cup campaign (7/3-8/20) audiences watching Disney content had higher brand metrics compared to audiences not watching.

Impressions

+ 0 %

11.2 vs. 8.1

Reputation

+ 0 %

10.9 vs. 7.1

Recommend

+ 0 %

8.4 vs. 5.7

Awareness

+ 0 %

46.3 vs. 41.3

Consideration

+ 0 %

3.3 vs. 2.4